Waldhaus Code of conduct
As a producer of premium beers, we recognise our obligation to design our commercial communication in such a way that it only promotes the moderate and enjoyable consumption of our premium beers. For this reason, we have subjected ourselves to the Waldhaus code of conduct, which we introduced at the end of 2007 and which is monitored by the German Advertising Council. This code of conduct clearly regulates which advertising messages we may send to whom and what form. Among other things, we refrain from:
- Advertising messages that encourage or trivialise abuse,
- Measures aimed at minors who haven’t reached the age of consent yet,
- Pictures of minors drinking beer
- Safety-endangering, fear and conflict-eliminating references, references to disinhibition, illness-related statements, emphasising a particular alcohol content.
This code is not only an obligation for us, but also a matter of course and forms the framework for all advertising campaigns and messages in our brewery and for all agencies working for us somehow. It is a reference and orientation aid for every campaign and every measure in the field of advertising and communication.
Despite this active and practised commitment, it may happen that one of our advertising messages is misleading for customers: this is of course neither desired nor planned by us. Should you nevertheless want to complain in relation to the code of conduct, you can contact us or the German Advertising Council directly. In this way, you will help us to align the messages even more sensitively and stringently with the rules of conduct.
